CUSTOMER VALUE: Our clients interests always come first. If we serve our clients well, our own success will follow. Our clients entrust us to protect and value their requirements. Their travel needs, leisure planning, quality service, secured conveyance and customer care.

QUALITY: We do our best to constantly justify our reputation for quality. Our clients tell us that our people, products and services have differentiated our company over the long term. This reputation for quality over time is a very important part of our companies character and history of success. Accordingly, we will do what is necessary to ensure high quality in all aspects of our business and, importantly, we will not cut corners at the expense of sound long-term development of our products, services, operations, risk-management systems, or people.

INTEGRITY: The people who represent our firm every day do so with integrity. We strive to comport ourselves in a manner that conforms to the highest standards of ethical behaviour, integrity and honesty. We instil a strong culture of compliance throughout our company.

TEAMWORK: Teamwork is critical to our success. We work hard to communicate and coordinate activities openly throughout our company. In a highly competitive and dynamic business, a spirit of collaboration can be a powerfully positive force. The best ideas are those developed collaboratively and through a process that encourages constructive discourse in pursuit of our very best ideas call it a culture of "challenge with respect."

COMMITMENT: We remember to enjoy our work and enhance our professional experiences through a sense of responsibility. We're fortunate to be part of such a dynamic and rewarding business. We encourage a positive environment and experience for all of our people and their families. We pursue our professional activities with vigour while remembering to remain humble, to value diversity, and to give back to the communities in which we live and work. Alhind Charity Foundation is the wing which we using for it.